adhouse / About
The person in the loop.
The advertising platforms have become brilliant at spending money. Almost nobody is checking what they’ve been told to spend it on. adhouse exists to be that check for owner-run UK businesses.
Why adhouse exists.
Google and Meta optimise automatically, but only towards what they’re told counts as a result.
When we checked 252 owner-run advertisers in September 2026, 78% of those with a tap-to-call number had nothing recording the calls. The adverts ran, the money went, the reports looked fine. The platforms were learning from the wrong thing.
Big agencies rarely suit businesses this size, and a busy owner shouldn’t have to become an analytics specialist. So we do the careful part: find out what’s really happening, fix it, and keep it right.
Founder-led, on purpose.
James Harrop trained at Saatchi & Saatchi, working on Skoda, Samsung, Guinness and Netflix, learned paid advertising inside a venture-backed startup, and has run businesses of his own.
That mix is the point: the creative instinct for what makes an advert work, and the commercial habit of asking what it returned.
We’re small by design. You deal with the person doing the work, not an account manager relaying it. The research engine does the heavy lifting; the judgement stays human. Based in London, working across the UK.
What we believe.
Evidence before opinion.
Every recommendation comes with what we saw, when, and how sure we are.
Measurement comes first.
Better adverts can’t help if the platforms count the wrong thing. We fix what’s counted before what’s shown.
Your accounts stay yours.
We work in your own accounts with named access. No shared passwords, and nothing moves into accounts we own.
Plain English.
A good finding fits in a sentence an owner can repeat to their team.
Every change written down.
A change log you can read any time, with the reason for each change.
No invented problems.
If an account is in good shape, we say so, in writing, and stop there.
Start with a conversation.
Twenty minutes, free, about your business and your advertising. You’ll know by the end whether we can help.