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Real campaigns. Real numbers. Every result on this page is verifiable - ask us on a call and we'll walk you through the details.

AgTech Startup - Lead Generation

From zero awareness to 12,785 reached in 7 days

An agricultural technology startup needed to reach UK farmers for a new digital product. The challenge: farmers are notoriously hard to reach online, deeply sceptical of technology companies, and almost impossible to target through standard Meta audience tools.

28.6%Conversion rate
(industry avg: 2-5%)
£0.32Cost per result
(40% below sector avg)
12,785People reached
in first campaign

We started with deep audience research - not demographics, but understanding what actually motivates farmers to adopt new technology. We identified four distinct buyer segments, each with different pain points and different reasons to act.

The result: a campaign that spoke to farmers in their language, addressed their real concerns, and converted at nearly 6x the industry average.

What made the difference

Segment-specific messaging. Instead of one generic ad, we wrote different creative for each buyer type - early adopters, sceptics, grant-seekers, and efficiency-driven operators. Meta's algorithm found the right people for each message.

Google Ads - Professional Services

5.5x industry average click-through rate

A professional services campaign where the brief was simple: generate qualified enquiries at the lowest possible cost. The standard approach - broad match keywords, generic ad copy - wasn't working.

5.5xIndustry avg CTR
£0.32Cost per click
40%Below avg CPA

We rewrote every ad from scratch using concept-driven copywriting rather than keyword stuffing. The ads made promises the landing pages delivered on. The result was a click-through rate 5.5x the industry average and a cost per acquisition 40% below benchmark.

More case studies coming soon

We're currently onboarding our first home services clients. Their results will appear here - with their permission - as campaigns mature.

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