Premium Homeware Ads | Adhouse

Beautiful products deserve
beautiful ads.

Facebook and Instagram campaigns for premium homeware and interiors brands. We find your buyers - including the 40% who are buying for someone else.

Saatchi & Saatchi trained. Our founder made ads for Samsung, Cadbury's, and Skoda - 134 million views. Now we make them for brands like yours.

Built for brands like yours.

Linen & bedding Candles & fragrance Ceramics & pottery Furniture Soft furnishings Kitchenware Luxury gifting Artisan homeware Sustainable interiors

If you sell premium products direct to consumers and your average order is £50+, this is for you.

Your products are beautiful. Your ads look like everyone else's.

Most homeware brands run the same ads: product photo on white background, 10% off, 'Shop now.' Your competitors are doing it. Their competitors are doing it. Everyone looks the same.

£2.50+

Average CPC for homeware

Broad targeting burns through budget. You're paying to show ads to people who'll never spend £80 on a candle.

40%

Of purchases are gifts

Most brands target the end user. But nearly half of premium homeware is bought as gifts. Different buyer, different message.

3 seconds

To stop the scroll

Your product photography is stunning. But a white-background flat lay looks like every other ad in the feed.

What changes when you work with us.

We write ads that match the quality of your products. Multiple customer types - the upgrader, the gifter, the conscious buyer - each gets their own message. Meta's algorithm tests every combination and pushes budget to winners.

  • We map your customer typesNot everyone buys for the same reason. We find the segments that matter.
  • We write ads that match your brandNo discount-led templates. Copy that sounds like you, not like everyone else.
  • Meta tests every combinationDifferent images, headlines, and copy for each audience. Winners get more budget.
  • We learn and sharpenWhat worked feeds into the next round. Your ads get better every month.

The numbers that matter for homeware brands.

Target performance for well-segmented campaigns with strong creative. Full dashboards available on a call.

3-5x
Target ROAS

Return on ad spend for well-targeted homeware campaigns

£0.80-1.50
Target CPC

When you reach the right people, clicks cost less

40%
Gifter revenue

The segment most brands miss entirely

192
Combinations tested

Meta finds your winning ad from hundreds of variations

The guarantee.

If you don't see results within 60 days, walk away. Month-to-month. No lock-in.

One brand per category.

We only work with one brand per product category. Your competitors can't hire us. Check if your category is available.

You're probably thinking...

"We're too small for an agency."

We're not an agency. We're one person with powerful tools. That means you get senior-level creative at a fraction of agency cost. No account managers. No handoffs.

"Our brand voice is very specific."

Good. We write from your brand, not ours. Every ad goes through approval before it runs. If it doesn't sound like you, it doesn't go live.

"We've tried Facebook ads before."

Most brands have. And most ran broad targeting with discount-led creative. We segment your audience and write different ads for each type of buyer. It's a different approach entirely.

"What about Instagram?"

Included. Facebook and Instagram run from the same platform. We optimise for both and let Meta's algorithm decide where your budget works hardest.

"What's the minimum ad spend?"

We recommend £750/month minimum. Below that there isn't enough data for Meta's algorithm to learn. £1,500/month is the sweet spot.

"How fast will I see results?"

First ads live within 2-3 weeks. You should see meaningful data within the first month. ROAS typically improves month-on-month as the system learns.

Meet our founder.

James has founded three companies and raised ~£1m. He's watched ad spend disappear and wondered if any of it worked. He knows what it's like to check your phone at midnight hoping for an order.

Before founding Adhouse, he was an art director at Saatchi & Saatchi - one of the best agencies in the world. Now he uses AI to deliver that level of creative for a fraction of the cost.

134mAd views (Samsung, Cadbury's, Skoda)
50+Campaigns across 4 top London agencies
3Companies founded
~£1mRaised from 25+ investors

Plans that scale with you.

Start small, prove it works, then grow. Month-to-month. No lock-in.

Starter

£500
per month + ad spend
  • Full ad account audit
  • Ad creative + copy
  • Facebook + Instagram
  • Audience targeting setup
  • Monthly report
  • Email support
Get started
Most popular

Growth

£1,500
per month + ad spend
  • Everything in Starter
  • Multiple audience segments
  • A/B testing + retargeting
  • Each month learns from the last
  • Fortnightly call
  • Dedicated landing page
Get started

Full Stack

£2,500
per month + ad spend
  • Everything in Growth
  • Lookalike audiences
  • Email follow-up sequences
  • SEO content + product features
  • Weekly strategy call
  • Priority turnaround
Get started

From the blog.

Strategy

Why 40% of your customers aren't who you think they are.

Nearly half of premium homeware purchases are gifts. If your ads only speak to the end user, you're missing a huge segment.

Read more →
Creative

Your flat lay is not an ad.

Product photography belongs on your website. Your ads need to do something different. Here's what works in the feed.

Read more →
Performance

What £750/month actually gets you on Meta.

A realistic breakdown of what to expect from your first month of properly targeted homeware ads.

Read more →
See all posts →

Let's talk about your ads.

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