Guides and insights on Facebook and Instagram advertising for premium homeware and interiors brands.
Product-on-white imagery and discount hooks might work for fast homeware - but they actively damage premium brands. Here is why most homeware Facebook ads fail and what to do instead.
Up to 40% of premium homeware purchases are gifts - yet most brands only target people buying for themselves. How to find and convert the gifter audience most brands miss entirely.
A £12 candle and a £180 throw need completely different ad strategies. Why running the same playbook across price points wastes budget and dilutes your brand.
Reels, carousels, or static? Lifestyle or product shots? What formats and creative approaches actually drive sales for interiors brands on Instagram right now.
Realistic CPA benchmarks by product type - from ceramics to soft furnishings to lighting. What UK homeware brands should actually expect to pay per customer acquisition.