How Much Do Landscaping Leads Cost on Facebook?

Last updated: April 2026. We update this article quarterly with the latest data.

If you run a landscaping company in the UK and you are thinking about Facebook ads, your first question is: "What will I pay per lead?"

Fair question. Landscaping is project-based with decent margins - the average UK garden design project sits around £18,000 according to Checkatrade's 2025 cost data - so even one or two extra leads a month can transform your pipeline.

The problem is, most landscaping companies we audit are either not running ads at all (relying entirely on word of mouth and hoping for the best) or they are running ads badly - stock photos of someone else's garden, targeting a 40-mile radius, sending traffic to their homepage instead of a landing page. A common pattern: spending £500-1,000 a month on ads that send traffic to a homepage with no clear call to action. The result is predictable - clicks but no enquiries.

With roughly 24,702 landscaping businesses in the UK (source: British Association of Landscape Industries and Companies House data), competition for homeowner attention is fierce. Here is what the good landscaping companies are actually paying per lead - and what separates them from the rest.

The headline numbers

Here is what landscaping companies are paying for leads on Facebook and Instagram right now:

Even at the worst end of these numbers - £55 per lead, 10% conversion - your cost per sale is £550 against an average project value of £18,000. That is a 33x return. At the best end, it is nearly 200x. Nothing else in marketing comes close to these returns for landscaping companies.

The wide range exists because "landscaping company" covers everything from a sole trader laying patios to a design-led firm creating £100,000 garden transformations. Your position on that spectrum, combined with your location and creative quality, determines where you land.

What you get at every budget level

The most useful thing I can show you is exactly what different monthly budgets deliver. These assume a mid-range CPL of £35 and a 15% conversion rate - realistic numbers for a well-run campaign.

£1,000/month ad spend

This is a solid starting point for most landscaping companies. It gives Meta's algorithm enough data to optimise, and with landscaping's lower CPL compared to kitchens or bathrooms, you get a healthy volume of leads even at this level. Best for companies in smaller towns or those just getting started with paid ads.

£1,500/month ad spend

This is the sweet spot for established landscaping companies. You generate enough leads to keep your diary full through the season, and you have enough budget for Meta to test and optimise across audiences and placements. At this level you can start running separate campaigns for different project types - hard landscaping, garden design, driveways.

£2,500/month ad spend

At this level you are generating serious pipeline. You can run multiple campaigns simultaneously - one for premium garden design, one for patios and driveways, one retargeting people who visited your website but did not enquire. Most landscaping companies at this budget need a team or at least a dedicated salesperson to handle the volume of enquiries.

£3,000/month ad spend

This is for landscaping companies with crews, a design team, and the capacity to handle 80+ enquiries a month. At this level you are dominating your local market. Homeowners in your area see your work constantly in their feeds and start recognising your brand before they even think about redoing their garden.

Want to see the exact numbers for your budget? Try the landscaping budget calculator.

How landscaping CPL compares to other home services

Landscaping leads are among the most affordable in the home services space. Here is how the sector stacks up:

Landscaping sits in a sweet spot: lower lead costs than kitchens and bathrooms, but a strong average order value of £18,000 that makes the maths work brilliantly. A kitchen company paying £45 per lead might generate higher revenue per sale, but a landscaping company paying £30 per lead often has better margins and faster turnaround - meaning you can take on more projects per year.

The lower CPL also reflects the fact that fewer landscaping companies are advertising on Meta compared to other home improvement sectors. That is an advantage right now, but it will not last forever. Early movers get the cheapest leads.

What affects your cost per lead

The difference between a landscaping company paying £20 per lead and one paying £55 usually comes down to four factors.

1. Location

Geography has a big impact on CPL. London and the South East are the most expensive - expect to pay 20-30% more than the national average. More landscaping companies competing for affluent homeowners, higher property values, and denser populations all push costs up.

Conversely, landscaping companies in the Midlands, the North, and rural areas often see CPLs at the lower end of the range. Less competition and smaller but more targetable audiences work in your favour.

2. Creative quality

This is the single biggest lever you have for reducing your cost per lead. Facebook and Instagram are visual platforms, and landscaping is one of the most visual trades there is. The quality of your ad creative directly affects how many people stop scrolling, engage, and enquire.

What works for landscaping companies:

• Before-and-after transformations - the most consistently high-performing format. A muddy patch of lawn turning into a stunning patio and planting scheme stops thumbs every time.
• Drone footage - overhead shots of completed garden designs look spectacular and are cheap to produce with a consumer drone.
• Time-lapse videos - a 15-second clip showing a garden transformation from start to finish is irresistible content.
• Seasonal planting shots - lush borders in full bloom, autumn colour, evergreen structure in winter. Show what your gardens look like across the year.

Creative quality is the single biggest CPL lever. Before-and-after drone footage consistently outperforms generic portfolio photos by a wide margin. The algorithm rewards content that stops the scroll, and nothing stops a scroll like a dramatic garden transformation.

3. Seasonal timing

Landscaping is more seasonal than most home improvement sectors. Your CPL will fluctuate significantly depending on when you are advertising. February through May and September through October are peak enquiry periods when homeowners are actively planning outdoor projects. I cover this in detail in the seasonal section below.

4. Project type

The type of landscaping you specialise in affects your CPL. Premium garden design projects (£30,000+) tend to have a higher CPL because you are targeting a smaller, more affluent audience. But the return per lead is substantially higher. Meanwhile, patio and driveway leads tend to be cheaper (£18-30) because the audience is broader and the decision is simpler.

The smartest landscaping companies run separate campaigns for different project types, each with its own creative, targeting, and landing page.

What good looks like

If you are already running Facebook ads for your landscaping company, here is how to tell whether your numbers are healthy. If you are about to start, these are the benchmarks to aim for.

Good performance (you are doing fine)

• CPL: £25-40
• Conversion rate: 12-18%
• Cost per sale: £140-335
• You are generating 3+ projects per month from ads
• Your diary is consistently booked 4-8 weeks out

Great performance (you are doing very well)

• CPL: under £25
• Conversion rate: 18-22%
• Cost per sale: under £140
• You are generating 5+ projects per month from ads
• You have a waitlist and are booking months ahead
• Your retargeting campaigns are running and converting

Needs attention (something is not right)

• CPL: over £50 consistently
• Conversion rate: under 10%
• Cost per sale: over £550
• You are getting plenty of leads but few are answering the phone
• Your ads have been running for 3+ months with no creative refresh

If you are in the "needs attention" bracket, the issue is almost always one of three things: stale creative (the same ads running for months), poor targeting (too broad or too narrow), or a sales process problem (slow response times, no follow-up sequence). The good news is all three are fixable.

For a deeper look at the full landscaping advertising picture - targeting, creative strategy, budgets, and common mistakes - see the complete Facebook ads guide for landscaping companies.

When to spend more (and less)

Landscaping enquiries follow a clear seasonal pattern - more pronounced than most other home improvement sectors. Understanding it lets you allocate budget where it delivers the most return.

My recommendation: do not switch ads off in quiet months. Run at a reduced budget (perhaps 50-60% of your peak spend) rather than pausing entirely. The reason is that Meta's pixel learns from every visitor and every lead. When you pause, that learning resets, and you pay a "re-learning tax" when you restart. Companies that run year-round consistently outperform those that stop and start.

The smartest approach is to shift budget seasonally - heavier in February-May and September-October, lighter in August and November-January - whilst keeping something running at all times. Use the quiet months to build your retargeting audiences and nurture leads for the spring rush.

The bottom line

Landscaping leads on Facebook cost between £20 and £55. The exact number depends on your location, your creative quality, your project type, and the time of year.

But here is what really matters: at an average project value of £18,000, even the most expensive landscaping lead delivers strong returns. A landscaping company spending £1,000/month on ads and closing just 3 projects generates over £54,000 in revenue. That is a return that no Checkatrade listing, no Houzz profile, and no leaflet drop can match.

The companies that win are not necessarily the ones with the lowest CPL. They are the ones with:

• Strong creative that showcases real garden transformations - before-and-after, drone footage, time-lapses
• A sales process that responds to leads within 15 minutes
• A free site visit offer that gets you through the gate and onto the property
• Enough patience to let the pixel learn and optimise over 60-90 days

If you do beautiful work and you are not advertising it on Facebook and Instagram, you are leaving money on the table. The maths is overwhelmingly in your favour - and with fewer landscapers advertising on Meta than kitchen or bathroom companies, the window of opportunity is wide open.