Enter your trade and revenue target. We'll show you the benchmark cost per lead and how many you need each month.
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You need -- leads per month
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Benchmark CPL for your sector
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Monthly ad spend needed
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Leads to hit target
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Expected close rate
How we worked this out
Your sector--
Average job value--
Monthly revenue target--
Jobs needed per month--
Expected close rate--
Leads needed (jobs ÷ close rate)--
Benchmark cost per lead--
Monthly ad spend needed--
A note on honesty: These benchmarks are based on UK averages for well-targeted Meta campaigns. Your actual cost per lead depends on your creative quality, targeting, landing page, and local competition. We use mid-range figures because they're realistic - not because they're guaranteed.
Want us to hit these numbers?
We'll audit your current ads (or build you new ones) and show you exactly how to get there.