Idea 01 · 6 finished ads

Drink the field.

Ready for Meta. Add your product photo and ship.

How this lands.

What works

It takes the one thing rivals can't fake — that the beer is literally the field — and turns it into three words you'd actually say out loud, that keep working on every stretch of this coast.

What to watch

The whole idea rests on growing the barley, so the day a batch leans on bought-in grain 'drink the field' stops being true — the line is only ever as honest as the supply.

The ads.

  • Ad 01
    MC

    Malt Coast

    Sponsored

    The barley grew in a field on this coast and was brewed two hundred metres up the track. When we say drink the field, we mean it about as literally as a beer can — the ground you came to see, in your glass.

    Malt Coast product shot

    Drink the field.

    MALTCOAST.CO.UK

    Grown and brewed on one coast

    A Norfolk pale ale, from the field up.

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  • Ad 02
    MC

    Malt Coast

    Sponsored

    This isn't a beer that name-drops the coast — it's grown in it. The barley came up in a field by the dunes and was brewed two hundred metres on. So you can order a pint of north Norfolk, more or less literally.

    Malt Coast product shot

    A pint of north Norfolk.

    MALTCOAST.CO.UK

    The region, in a glass

    Grown and brewed on the coast.

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  • Ad 03
    MC

    Malt Coast

    Sponsored

    Four miles up the coast the barley grew, a short walk from there it was brewed, and now here it is in front of you. That's the whole journey. Most 'local' beer travels a great deal further to look this local.

    Malt Coast product shot

    Four miles, start to pint.

    MALTCOAST.CO.UK

    The shortest supply chain on the shelf

    Grown four miles up the coast.

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  • Ad 04
    MC

    Malt Coast

    Sponsored

    The barley grew in a field on this coast. It was brewed two hundred metres away. And it's best drunk right here, looking at the dunes it came from. Three steps, one stretch of coast, no lorries in between.

    Malt Coast product shot

    Grown here. Brewed here. Drunk here.

    MALTCOAST.CO.UK

    One stretch of coast, start to finish

    No lorries in between.

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  • Ad 05
    MC

    Malt Coast

    Sponsored

    The field your pint grew in is a short drive away, gate open most days. Come and walk the length of it, then go and drink the result — or just take our word for it, which for once is completely true.

    Malt Coast product shot

    Walk the field. Then drink it.

    MALTCOAST.CO.UK

    Come and see the field

    Gate open most days. Case on the way.

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  • Ad 06
    MC

    Malt Coast

    Sponsored

    Most beer on that shelf has been around — grain shipped in, brewed miles off, then trucked to you. Ours grew in one field by the dunes and was brewed a short walk away. The shortest journey up there, by a distance.

    Malt Coast product shot

    The shortest beer on the shelf.

    MALTCOAST.CO.UK

    Grown, not shipped

    One field, a short walk to the brewery.

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