The read
Our read of your buyers — who each one is.
Here
A couple or a few mates down for a week, stocking the fridge on day one, wanting the holiday to taste like the place.
Continuation
A walker or day-tripper doing the dunes, the marshes, the pine woods, then the pub.
Keepsake
Someone wanting to bring a bit of the trip back for a host, a neighbour, or themselves in January.
Develop the ones you'd run — 5 credits each, six finished ads.
The cottage holidaymaker · “Half the 'local' beers are brewed three counties over with a seagull on the label”
The literal truth pushed all the way: the beer IS the field, so every field, season and stretch of this coast becomes the next line.
On the can: 'Drink the field.' On the farm gate: 'This is the field. Help yourself.' In February: 'Drink last August.'
Three words a supermarket lager can never say, because it didn't grow the field. Ownable, sayable, and true to the one thing this brewery does that nobody else does.
The pale ale can closeup against the real barley field, the watercolour label echoing the view behind it, so the can and the field are plainly the same place.
“Drink the field.”
Half the 'local' beers are brewed three counties over with a seagull on the label
“The opposite of nowhere.”
Most beers could come from anywhere, this one came from down the road
“Good enough for California.”
Half the 'local' beers are brewed three counties over with a seagull on the label
“Send someone the coast.”
I want to give someone the holiday, not a tea towel
“Beer you can stand in.”
Most beers could come from anywhere, this one came from down the road
“You'll taste the summer we had.”
In February I want to open something that smells of that week
