Terms of Business

Version 2.2, effective 28 September 2026. These terms apply to every new engagement between adhouse (James Harrop, sole trader, 100 Munster Road, London SW6 5RD, "adhouse") and a business client ("you"). They are for business customers only; adhouse does not contract with consumers. A Statement of Work for each engagement sets out the specific scope, price and dates; if it conflicts with these terms, the Statement of Work prevails. Any Statement of Work agreed before 28 September 2026 continues under the terms that applied when it was agreed.

1. Services

adhouse offers three services, each a complete piece of work on its own:

Review. A scoped assessment for one business and one website, covering up to one Google Ads account and one Meta ad account, the main campaigns and landing pages agreed in scope, and one agreed enquiry journey and its measurement. You receive a written report with evidence, prioritised recommendations and next steps, followed by a 30-minute walkthrough. The written report is delivered within five working days after the scope is agreed and all required access and information have been provided. Price £600.
Implementation. Implementation of the priorities you choose from a Review or another agreed brief. The Statement of Work sets out the specific work, dependencies, fixed price, delivery dates and any third-party costs before work starts. Substantial creative production and new landing-page builds are quoted separately.
Management. Ongoing management from £900 per month for one advertising platform and one account, including regular account checks, optimisation, advert tests, tracking checks, a change log and a written monthly report. Additional platforms and accounts, substantial creative production and new landing-page builds are scoped and quoted separately. The exact scope and price are confirmed in the Statement of Work. Management is month to month with 30 days' notice.

Work outside these descriptions is quoted in writing before it starts.

2. Fees and payment

Review: payable in full before work starts. Implementation: 50% before work starts, 50% on delivery. Management: payable monthly in advance.
Invoices are issued through Stripe and are due within 7 days. Late payment attracts interest at 8% above the Bank of England base rate under the Late Payment of Commercial Debts (Interest) Act 1998.
All prices are in pounds sterling. adhouse is not currently VAT-registered; you will be given at least one month's notice if that changes, and VAT will then be added at the prevailing rate.
Your advertising budget is paid by you directly to Google, Meta or any other platform. adhouse never handles, holds or takes a percentage of advertising spend, and receives no commission, rebate or incentive from any platform.

3. Your obligations

You will: provide access to the accounts listed in the Statement of Work within five working days of signing; confirm that you own or are authorised to operate those accounts and the website; tell adhouse about any existing agency, contract or restriction affecting them; respond to reasonable requests for information within five working days; and ensure that your own advertising, products and claims comply with the law and the platforms' policies. Delivery dates move day for day where access or information is late.

4. Access to your accounts

You retain ownership and administrative control of every account and asset at all times. adhouse is added as a named user at the lowest permission level that allows the work, and you may remove that access at any time.
adhouse never asks for, stores or uses your passwords, and never transfers assets, audiences, pixels, tags or domains into accounts it controls.
Before adhouse changes a live campaign, a daily spending cap is agreed and set by you in your own account (adhouse will show you where). adhouse keeps a written log of every change it makes and shares it with you weekly.
When an engagement ends, everything adhouse has built remains in your accounts and continues to operate; adhouse removes its own access within five working days.

5. Intellectual property

On payment in full, adhouse assigns to you all intellectual property rights in the deliverables created specifically for you: adverts, landing pages, tracking configurations and reports. adhouse will sign a short confirmatory assignment if you ever require one. Third-party materials such as stock images, fonts and platform templates are licensed, not assigned, and remain subject to their own terms. adhouse's pre-existing methods, templates, tools and know-how remain adhouse's property; you receive a perpetual licence to use them as embodied in your deliverables.

6. Confidentiality

Each party will keep the other's confidential information secret, use it only for the engagement, and disclose it only to those who need it and are bound by equivalent obligations. This survives the end of the engagement indefinitely. adhouse will not name you as a client, or describe your results, without your prior written consent, which you may withdraw at any time.

7. Results and warranties

adhouse will carry out the services with reasonable skill and care, in accordance with the platforms' published policies and good industry practice, and will give you its honest written assessment of what to expect before you commit to any spend. Advertising outcomes depend on your market, offer, pricing, website and the platforms' own systems, none of which adhouse controls; adhouse therefore does not guarantee any particular result, ranking, cost per enquiry or return on spend. All other warranties, express or implied, are excluded to the extent the law allows.

8. Liability

Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot lawfully be limited.
Subject to that, adhouse's total liability to you arising from an engagement, whether in contract, tort or otherwise, is limited to the fees paid for the Review or Implementation concerned, or, for Management, to the fees paid in the twelve months before the claim arose.
Neither party is liable to the other for loss of profit, revenue, business or goodwill, or for any indirect or consequential loss.
adhouse is not liable for actions taken by Google, Meta or any other platform, including account suspension, policy changes or pricing changes, except where caused by adhouse's breach of these terms.
adhouse carries professional indemnity insurance; details are available on request.

9. Term and termination

Review and Implementation end on delivery. Management continues month to month until either party gives 30 days' written notice. Fees for the notice period remain payable; adhouse completes the month in full.
Either party may end an engagement immediately by written notice if the other commits a material breach that is not remedied within 14 days of being notified, or becomes insolvent.
On termination adhouse will provide a handover note describing the state of the accounts and the work done, remove its access, and delete data as set out in the Data Processing Terms. Sections 5, 6, 8, 10 and 11 survive termination.

10. Data Processing Terms

These terms apply whenever adhouse processes personal data on your behalf in the course of an engagement and are intended to satisfy Article 28(3) of the UK GDPR. You are the controller; adhouse is the processor.

Subject matter and duration. Personal data held in your advertising, analytics, tag management and website accounts, and in any performance exports, for the duration of the engagement and the deletion period below.
Nature and purpose. Viewing, configuring and analysing account data to deliver the Review, Implementation and Management services. adhouse does not export or store your customers' identifying data; it works with aggregate performance figures.
Types of data and data subjects. Identifiers and behavioural data of your website visitors, enquirers and customers as held by the platforms, and contact details of your staff.
Instructions. adhouse processes personal data only on your documented instructions, which are the Statement of Work, these terms and any written instruction you give during the engagement, unless required to do otherwise by law, in which case adhouse will tell you first where permitted.
Confidentiality. adhouse is the only person with access and is bound by section 6.
Security. adhouse applies the measures described in section 8 of the Privacy Notice: encrypted storage, encrypted devices, named-user access with two-factor authentication, and a maintained access register.
Sub-processors. You authorise the sub-processors listed in section 9 of the Privacy Notice. adhouse will tell you in writing at least 14 days before adding or replacing one that will handle your data, and you may object on reasonable grounds.
Assistance. adhouse will assist you, at no charge for reasonable requests, in responding to data-subject rights requests and in meeting your obligations on security, breach notification and impact assessments.
Breach notification. adhouse will notify you without undue delay, and in any event within 48 hours, after becoming aware of a personal data breach affecting your data, with the information you need to meet your own obligations.
Deletion and return. Within 30 days of the engagement ending adhouse will delete all performance exports and any other personal data processed for you, unless the law requires retention, and will confirm this in writing on request.
Audit. adhouse will make available the information necessary to demonstrate compliance and will allow reasonable audits on 14 days' notice, no more than once a year unless a breach has occurred.
International transfers. Transfers outside the United Kingdom are made only to the sub-processors listed, under the safeguards stated in the Privacy Notice.

11. General

These terms and the Statement of Work are the entire agreement and replace any earlier discussions.
Neither party is liable for delay caused by events outside its reasonable control, provided it tells the other promptly.
Notices are given by email to the addresses in the Statement of Work and are deemed received the next working day.
Neither party may assign the agreement without the other's written consent.
If any provision is found unenforceable, the rest continues to apply.
These terms are governed by the law of England and Wales. The parties will try to resolve any dispute by discussion first; failing that, the courts of England and Wales have exclusive jurisdiction.