We use a different method. Principles from the best campaigns ever made - applied to getting your phone ringing.
Open the Meta Ad Library and search for any trade - kitchen fitters, landscapers, driveway installers. You'll see the same ad repeated hundreds of times: a stock photo, a discount, and "Quality work at competitive prices."
It's not that these businesses are bad at advertising. It's that the tools they use - templates, AI generators, boosted posts - all draw from the same patterns. They produce what's average by design. And average gets scrolled past.
We studied what makes the best ads in history actually work. Not to copy them - a kitchen fitter isn't Guinness. But the principles behind why they work are universal. And those principles are what we build every ad on.
These aren't slogans. They're the rules we actually follow - drawn from studying the most effective campaigns ever created.
Most ads start with what the business wants to say. Ours start with what the customer actually feels. The homeowner who's embarrassed by their kitchen when friends come over. The couple who've been "meaning to sort the garden" for three years. That feeling is where the ad begins.
The best ads make you feel something before you think anything. A before-and-after that makes your jaw drop. A line that makes you laugh. An image that makes you stop scrolling. If the ad just describes what you do, it's a leaflet - not an ad.
A first-time homeowner replacing a tired kitchen and a couple building their forever home are two completely different people. They have different fears, different budgets, and different reasons to pick up the phone. One ad can't speak to both. So we write separate ads for each.
Your ad is competing with hundreds of others in the same feed. If it looks like theirs, it gets the same result: ignored. We check what your competitors are running and design something that looks nothing like it. Standing out isn't optional - it's the whole point.
A photo of an actual kitchen you fitted in Guildford is worth more than any stock image. It's proof. It's local. It's real. And on Facebook, authenticity stops the scroll faster than polish. Your phone camera is a better creative tool than most people realise.
The first round of ads gives us data. The second round uses that data to get sharper. By month three, we know which images work, which words convert, and which customers are worth targeting. Your competitors' ads stay the same. Yours get better.
This is the difference our method makes. Same business. Completely different result.
"Quality Kitchens at Competitive Prices"
Stock photo of a white kitchen. Logo in the corner. "Call now for a free quote." Discount in the headline.
This ad looks like every other kitchen ad on Facebook. The homeowner scrolls past it without registering it was there. It's not bad - it's invisible.
A real photo of a kitchen you fitted - the one the client couldn't stop showing off to their neighbours.
The headline speaks to the feeling, not the service. It's aimed at one specific type of buyer. The image stops the scroll because it's real, local, and clearly not a stock photo.
This ad doesn't compete with the others. It exists in a different category entirely.
Four steps. Each one builds on the last.
A proper conversation about who buys from you, who should, and what they actually care about. Not a form. Not a brief. A real talk that uncovers the insights your ads will be built on.
Multiple ad concepts, each aimed at a different type of buyer. Each one built on a real insight - not a template. We check what your competitors are running and make sure yours looks nothing like it.
We launch the ads and Meta's algorithm tests every combination - images, headlines, audiences. It spends your budget on what works and stops spending on what doesn't. The data tells us what to do next.
Each cycle builds on the last. We know which images stopped the scroll, which hooks made people click, which audiences converted. Your cost per lead falls. Your ads compound. That's the method.
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